Website Design and Digital Strategy for Accountants
As an accounting practice, you are a long-term strategic partner and trusted confidante for your clients. When a customer chooses your accountancy firm it's a critical decision and a relationship they don't take lightly. I value the same partnership with my clients. Clients choose me because I offer a personalised service backed by the latest international research in how humans interact in the digital space. I can help you stand out from the crowd and express your value proposition online with website design, digital strategy and content marketing. So, what makes your accounting practice truly unique?
“Trust,”, "integrity" and “credibility" are common terms that come to mind when discussing an accounting practice.
When marketing your firm, it’s important to focus on what makes you different from the competition. Why do clients remain with you long-term? Does your firm have unique qualities? Do you have a specialised service that focuses on certain sectors? Are there unique characteristics about your firm that your existing clients benefit from? They need to be conveyed front and centre on your website and throughout all your communications.
Good first impressions
Potential clients can be very picky so you must ensure your entire ecosystem - brand, logo, business cards, stationery, brochures, website, social media - everything - conveys your accounting practice's brand position and promise.
Every interaction with potential clients or with strategic partners, both online and offline, is a chance for your business to grow. Something as simple as a clear and concise email signature conveys a message - so make sure every element makes a good impression.
Looking after loyal clients
What is your current website saying to your long-term and most loyal clients? Does it convey that you still care about the relationship? For instance, do you make it easy for your clients to contact you when they are on the go? An easy to find phone number or an up-to-date Google Business Listing shows that you care about them and their needs long after you secured their initial business.
Sydney-based chartered accountants and business advisors Star & Co chose Staart Digital to redesign their website. Learn more about how I built a website for them that appealed to high net worth individuals and groups.
Give me a call
Are you ready to discuss acquiring more clients? Do you want your website to be a lead generation tool? Schedule a call so we can learn more about each other and determine if we are a good fit.